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Mohammadali Alaghband’s company has already taken Tehran by storm and now he’s eying a debut on the world stage
Mohammadali Alaghband’s company has already taken Tehran by storm and now he’s eying a debut on the world stage

Alaghband Jewelry, Tehran’s high-end jewelry company, is on a mission to do what no other Iranian jewelry brand has yet accomplished: occupy a spot on the global luxury market. Since its founding in 2009, the brand has become the best-selling jewelry company in Iran. It was also the first luxury Iranian brand to launch international sales a decade ago. Today, the company ships all over the world on a daily basis.

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Diamond (The 4C's)
Diamond (The 4C's)

 

This group includes all those stones that have been traditionally represented in the trade. The name diamond refers to its hardness (Greek- Adamas, the unconquerable). There is nothing comparable to it in hardness. its cutting resistance is 140 times greater than that of ruby and sapphire, the gemstone next in hardness after diamond. However the hardness of a diamond is different in the individual crystal directions. This allows one to cut diamond with diamond and diamond powder. Because of the perfect cleavage, care must be taken not to accidently bang againts an edge of a diamond and also when setting it. Its very strong luster sometimes enables the experienced eye to differentiate between a diamond and its imitations.

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